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You are here: Home / Resources / Changing the Conversation: Messages for Improving Public Understanding of Engineering (2008)

Changing the Conversation: Messages for Improving Public Understanding of Engineering (2008)

Author: Committee on Public Understanding of Engineering Messages
Abstract:

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people--particularly girls and under-represented minorities--to consider engineering as a career option.

Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering--as well as what turns the public off.

Source: http://www.nap.edu/catalog/12187
Focus Areas: Engineering Education
Resource Types: Book

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